ATL Thinks! Innovation For The Air Transportation + Logistics Industry | Sponsored By Hartsfield-Jackson Atlanta International Airport
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ATL Thinks!
ATL Thinks!
ATL Thinks!
ATL Thinks!



+When: Friday, December 11th – Tuesday, December 15th, 2015

+Where: Hartsfield-Jackson Atlanta International Airport & Georgia International Convention Center (Refer to Agenda for Details)

+Challenges: Security Clearance Wait Time, Cargo, & the Airport Guest Experience

+Perfect For: Developers, Designers, Startups, Entrepreneurs, Innovators, Small Businesses, Corporate Teams, Marketers, Students, Etc.

+Opportunity: Chance to have ATL (the airport) as your first customer

+Complimentary Registration: Scroll Below 

+Questions: Please email

Hartsfield-Jackson Atlanta International Airport (ATL) is a place where nearly 100 million people come together each year. As a leader in air transportation and logistics, ATL is in a unique position to be a global model for international innovation.

From December 11th through 15th, Hartsfield-Jackson Atlanta International Airport will be an incubator for innovation as it presents a special Air Transportation & Logistics edition of the ATL Thinks! Innovation Lab series produced by Amplify 4 Good.

Innovation Labs are a venue for businesses to share their aspirations for the future of their industry. This is about solving real world problems by bringing some of our region’s best and brightest talent together at one of our greatest spaces – Hartsfield-Jackson. The intent is to mentor these talented people and teams/startups toward building viable products for their industries, and the ultimate goal is to launch new businesses that further define Atlanta as an innovation leader.

For the startups, entrepreneurs, innovators, creatives, and intrapreneurs (individuals within a large company who integrate risk-taking and innovative practices) who participate, this provides a unique opportunity to work with, and be mentored by industry experts on real world problems and opportunities that will drive next generation businesses.

The focus for the Ideation Launch will be on the following areas:

+ The business of airports: redefining the entire, immersive airport experience

+ Freight/cargo logistics

+ Reducing security clearance wait times


ATL Thinks! will be held at the Georgia International Convention Center and Hartsfield-Jackson Atlanta International Airport. 

[Opening Ceremony on Friday 12/11 + Closing Ceremony on Tuesday 12/15]

The Georgia International Convention Center is located at 2000 Convention Center Concourse, Atlanta, GA 30337. There is a paid parking loft available for $5. More directions here and download the GICC campus map here.

[Team Breakout Sessions on Saturday 12/12 & Sunday 12/13 + Semi-Final Round Pitch Competition on Monday 12/14]

Hartsfield-Jackson Atlanta International Airport is located at 6000 N Terminal Pkwy, Atlanta, GA 30320. Participants are encouraged to park in the North Terminal Parking Lot (paid) or take MARTA.


Summary Version: The individuals on each team collectively own the intellectual property from their ideas, AND they agree to grant a free license to Hartsfield-Jackson Atlanta International Airport for forever.

Long (Official Version): Coming later. Will have to sign to participate.

ATL Thinks! is dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, or religion. We do not tolerate harassment of conference participants in any form. Participants violating these rules may be expelled from the event at the discretion of the organizers.

Key Details

ATL Thinks! is like a hackathon. The big opportunity is to come up with a tech idea which solves a major problem in the air transportation industry AND to have Hartsfield-Jackson Atlanta International Aiport as your first customer. We can’t set you up for success much better than this!

Existing startups and businesses are encouraged to participate as well as individual technical AND non-technical professionals.

This is an amazing opportunity that most people around the country would pay a lot of money for. To take full advantage, please keep the following in mind:

  • Dress Code: Our focus is impact…not impress people. Dress comfortably.
  • Check-In: It is UBER important that you check-in on time each day
  • Admission is complimentary
  • Complimentary food and drinks are provided
  • Bring your own laptops, phone chargers, tablets, etc.
  • Share with your network, and encourage them to attend 

[Day 1] Friday, December 11th, 2015

+ 6pm – 7pm: Opening Mixer @ Georgia International Convention Center (Kenyan Suite)

+ 7pm – 9pm: Remarks / Challenge Presentations / Team Selections: 

+ 9pm: Travel to Hartsfield-Jackson Atlanta International Airport Executive Conference Center (3rd Floor) via SkyTrain for Team Breakout Sessions

9:30pm – Midnight: Team Breakout Sessions

[Day 2] Saturday, December 12th, 2015

+ 9am – 10pm: Team Breakout Sessions @ Hartsfield-Jackson Atlanta International Airport Executive Conference Center (3rd Floor)

[Day 3] Sunday, December 13th, 2015

+ 9am – 7pm: Team Breakout Sessions @ Hartsfield-Jackson Atlanta International Airport Executive Conference Center (3rd Floor)

[Day 4] Monday, December 14th, 2015

+ 7pm – 9pm: Semi-Final Round Pitch Competition @ Hartsfield-Jackson Atlanta International Airport Executive Offices (4th Floor) 

[Day 5] Tuesday, December 15th, 2015

+ 6pm – 7pm: Closing Mixer @ Georgia International Convention Center (Italian Suite)

+ 7pm – 9pm: Final Round Pitch Competition 

Miguel Southwell

Aviation General Manager, Dept. of Aviation, Hartsfield-Jackson Atl Int'l Airport

Jai Ferrell

Airport Manager, Marketing & Promotions

Joey Womack

Co-Founder, Amplify 4 Good

Orie Ward

Analyst, Amplify 4 Good

The Inaugural ATL Thinks! Pitch Competition will be held at 6pm on Tuesday, December 15th at the Georgia International Convention Center (Kenyan Suites). Six (6) participating teams will be selected to pitch in front on the industry experts listed below. More judges will be added soon.

Miguel Southwell

Aviation General Manager, Dept. of Aviation, Hartsfield-Jackson Atl Int'l Airport

Dr. Eloisa Klementich

Managing Director, Business Development at Invest Atlanta

Craig Lesser

Managing Partner at Pendleton Consulting LLC

Roger Mahler

Senior Manager, AT&T Foundry

Vivica Brown

Assistant General Manager, Commercial Development

Sharon Heard-Jones

Assistant General Manager, Aviation Information Systems, Hartsfield-Jackson Atlanta International Airport

Cortez Carter

Aviation Assistant General Manager, Hartsfield-Jackson Atlanta International Airport

Michael Smith

Senior Deputy General Manager


Participants will hear presentations from several divisions of Hartsfield-Jackson Atlanta International Airport (ATL) on current challenges to business operations. While presented by ATL, these are common challenges faced by many airports across the world – which represents major business opportunities for startups/small businesses. 

Teams will select one (1) challenge to solve.

The Challenge: How can airports use technology to reduce the time travelers spend in the passenger screening line?

The Challenge: What revenue-generating experiences/activations can be developed that give airline travelers something to do from the time after TSA clearance and before boarding (or vice versa)?

The Challenge: How can airports capture and track data on cargo in real-time?